HBO Shop in New York by Gensler

Designed by Gensler, this modern interior design store and sop is an HBO Shop located in New York City where the emphasis is on the visit and the brand as much as the purchase.



In the spirit of HBO's tagline "It's not TV, it's HBO," the new HBO store is a bold and unique brand experience, imaginatively designed utilizing a mere sliver of well-placed real estate in HBO's existing lobby. HBO and Gensler set out to raise the bar for a retail experience in the same way HBO sets the standard for unconventional programming, where the emphasis is on the visit and the brand as much as the purchase.



As architects, designers, planners and consultants, Gensler partner with their clients on some 3,600 projects every year. These projects can be as small as a wine label or as large as a new urban district. With more than 2,500 professionals networked across 31 offices, Gensler serve their clients as trusted advisors, combining localized expertise with global perspective wherever new opportunities arise.



Gensler work reflects an enduring commitment to sustainability and the belief that design is one of the most powerful strategic tools for securing lasting competitive advantage.